What skills can I learn in social media marketing courses?

Social media marketing courses typically cover a broad range of essential skills including: Social media strategy and planning Creating and curating engaging content Utilizing platforms like Meta, Instagram, X, and LinkedIn Digital advertising and promotions on social media Analytics and data analysis to measure campaign effectiveness SEO techniques for enhancing online visibility Community management and customer engagement strategies Crisis management and brand reputation monitoring

Do I need prior experience in marketing to start social media marketing courses?

No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels: Newcomers can start with the basics of social media platforms and simple content creation. Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data. Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.

What social media marketing certifications and credentials are available?

Social media marketing courses on Coursera offer various credential options: Certifications in comprehensive social media marketing Professional certificates from industry leaders Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.

What career opportunities are available with skills in social media marketing?

Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including: Social Media Manager Digital Marketing Specialist Content Strategist Brand Manager SEO Specialist Community Manager Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.

Are there free social media marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including social media marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Social Media Marketing Courses - Learn Social Media Marketing Online

Explore the Social Media Marketing Course Catalog

Digital Marketing Institute
Social Media and Digital Marketing Fundamentals
Skills you'll gain: Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media Content, Marketing Planning, Social Media, Content Creation, Marketing Strategies, Campaign Management, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Business-To-Consumer, Content Strategy, Scheduling, Project Schedules, Target Audience, Customer Engagement
4.7
Rating, 4.7 out of 5 stars
345 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
University of Maryland, College Park
Fundamentals of Digital Marketing
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Return On Investment, Media Planning, Consumer Behaviour, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model, Promotional Strategies, Business-To-Consumer, Marketing Analytics, Advertising
Beginner · Course · 1 - 3 Months
Google
Attract and Engage Customers with Digital Marketing
Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Target Audience, Digital Marketing, Persona Development, Web Analytics and SEO, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation
4.8
Rating, 4.8 out of 5 stars
6.9K reviews
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
Social Media Analytics
Skills you'll gain: Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Presentation, Data Visualization Software, Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytics, Data Manipulation, Applied Machine Learning, Facebook, Instagram, Sociology, Natural Language Processing, Network Model, Text Mining
4.1
Rating, 4.1 out of 5 stars
8 reviews
Intermediate · Specialization · 3 - 6 Months
Meta
Fundamentals of Social Media Advertising
Skills you'll gain: Instagram, Social Media, Advertising Campaigns, Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Target Audience
4.8
Rating, 4.8 out of 5 stars
2.5K reviews
Beginner · Course · 1 - 3 Months
Status: New
Illinois Tech
Digital Marketing
Skills you'll gain: Digital Marketing, Web Analytics, Email Marketing, Marketing Strategies, Social Media Marketing, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing, Advertising, Performance Measurement, A/B Testing, Key Performance Indicators (KPIs)
4.4
Rating, 4.4 out of 5 stars
28 reviews
Advanced · Course · 1 - 3 Months
Google
Foundations of Digital Marketing and E-commerce
Skills you'll gain: Data Storytelling, Performance Measurement, Data-Driven Decision-Making, E-Commerce, Digital Marketing, Branding, Marketing Channel, Marketing Strategy and Techniques, Customer Analysis, Advertising, Marketing Analytics, Search Engine Marketing, Customer Engagement, Content Marketing, Brand Awareness, Search Engine Optimization, Social Media Marketing, Target Audience
4.8
Rating, 4.8 out of 5 stars
27K reviews
Beginner · Course · 1 - 4 Weeks
Coursera Project Network
Use Canva to Create Social Media Marketing Designs
Skills you'll gain:
4.6
Rating, 4.6 out of 5 stars
1.5K reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
How to Set Up a Facebook Ads Campaign
Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Campaign Management, Social Media, Social Media Management, Social Media Marketing, Advertising, Marketing Effectiveness, Promotional Strategies, Social Media Strategy, Content Development and Management, Performance Metric, Budgeting
4.7
Rating, 4.7 out of 5 stars
377 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Gemini for Beginners: Develop a Social Media Marketing Plan
Skills you'll gain: Timelines, Calendar Management, Scheduling, Google Sheets, Project Management Software, Spreadsheet Software, Social Media Management, Social Media Marketing, Content Strategy, Artificial Intelligence
Beginner · Guided Project · Less Than 2 Hours
Digital Marketing Institute
Facebook, Instagram, and Snapchat Marketing
Skills you'll gain: Social Media Marketing, Social Media, Facebook, Instagram, Target Audience, Social Media Content, Advertising Campaigns, Social Media Strategy, Web Analytics, Brand Awareness, Campaign Management, Advertising, Performance Measurement, Digital Marketing
4.1
Rating, 4.1 out of 5 stars
72 reviews
Beginner · Course · 1 - 4 Weeks
Google
From Likes to Leads: Interact with Customers Online
Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Content Creation, Social Media Management, Marketing Strategies, Marketing Analytics, Customer Engagement, Digital Marketing, Brand Awareness, Advertising, Target Audience
4.8
Rating, 4.8 out of 5 stars
3.6K reviews
Beginner · Course · 1 - 3 Months